The Harrods Interiors team benefits not only from the vast array of home and furniture brands stocked across the store, but from years of experience in the luxury interiors industry, as well as exposure to fashion, art, lifestyle and design. Harrods PR team sat down with Letitia to ask her a couple of questions about the changes at Harrods Interiors and the vision for the future.
Tell us about Harrods Interiors:
We think of ourselves as fluent in multiple design languages, from the minimalist and contemporary to the traditional or classical. We use our expertise to create interiors that reflect the individuality of each and every one of your clients, as well as drawing on the history, architecture and natural ambiance of the building.
We pride ourselves on truly taking the time to understand both the personal style of a client and the feel of a space or building. The experience at Harrods Interiors is very different to that of a typical design studio – we’ll often ask about the buildings a client likes to visit, the places they shop, their fashion style and lifestyle – and gain a real insight into the kind of space that they would like to create.
Since you took on the role of Head of Harrods Interiors there have been a lot of changes. What has been driving this?
I have changed quite a bit – I wanted Harrods Interiors to be driven by our clients and what they want to achieve. We talked to our customers at length, and looked in detail at the enquiries and feedback we were receiving and then made changes based on this.
We have expanded our services to include Planning and Styling, so that we’re able to cater to each and every project, from a refresh and restyle of a single room in a private residence, right through to full interior architecture. I’m extremely happy with the changes we have made. We have also introduced a bespoke garden design and landscaping service, led by award-winning garden designer Diarmuid Gavin, who Harrods worked with this year on an amazing installation at Chelsea Flower Show.
You spoke at this year’s Decorex, what motivated you to do this?
I consider Decrorex to be the most established and respected interiors trade show in the UK, it underpins the London Design Festival and is a must visit for anyone passionate about interiors. This year was absolutely amazing – there was a fantastic line up of design talks, and so many amazing new designers showcasing their work.
I was lucky enough to be invited to participate in a panel discussion, alongside some fantastic industry influencers and designers, from Carmen Lyngard – whose ceramic lighting has recently launched at Harrods and who comes from a fashion background – to Hannah Gurney of world renowned wallpaper brand De Gournay, who regularly collaborate with fashion brands and of course, our host, Amira Hashish of the London Evening Standard.
We spoke about the influence of fashion on the interiors industry, and how the two areas are overlapping more and more. This is such an interesting topic for me, as I try to take into account fashion, art and lifestyle trends when developing a design, and it was amazing to get the panel’s different views on this.
The official interior design month is over, it must have been busy, what’s next for you and the team?
September has been a very busy, but amazing month. We have been to Maison in Paris, taken part in Decorex and London Design Festival, launched our new website and our blog.
Watch this space for our take on all the most exciting industry launches, events and trends – as well as an insight into some amazing projects, and of course, a few design tips.